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    Circle K to Automate Fuel Pricing

    C-store chain selects KSS PriceNet to set daily fuel pump prices.

    TEMPE, Ariz. -- Circle K Stores, a subsidiary of Alimentation Couche-Tard, has selected the KSS PriceNet solution to automate its fuel pump pricing process.

    With more than 2,100 sites throughout the United States, Circle K will use KSS PriceNet to ensure that its fuel prices are strategically appropriate at all locations. KSS PriceNet is an intelligent fuel price management system with the ability to accurately track volume and competitive price moves in the market and manage fuel pump pricing, by grade of fuel and by location.

    Using the KSS library of consumer demand models, KSS PriceNet provides the basis for understanding and forecasting consumer fuel demand across each store and fuel center, as well as the inter-relationships of these purchases.

    KSS, headquartered in Florham Park, N.J., is a provider of store and fuel center price optimization solutions to the convenience, grocery and drug store industries.

    "Using KSS PriceNet, Circle K will be able to react quickly to changing market conditions to ensure that it is delivering consistent value to their consumers," said Bob Stein, chief executive officer of KSS' fuels division.

    Terms of the deal were not disclosed.

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