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CHARLOTTE, N.C. -- Circle K and Boo Koo Holdings Inc. announced the creative extension to GazZu, a 2-ounce GazZu Shooter available in cherry, orange-mango and grape flavors at 700 Circle K locations.
"We designed the GazZu Shooter for our customers whose lives are hectic and need a quick boost," Russ Kidd, beverage category manager for Circle K
Southeast, said in a released statement. "The great tasting flavors we now offer in both the GazZu Shooters and GazZu Energy drinks set us apart from our competitors."
The extension was made possible due to the success of the GazZu launched last September. The partner companies saw the opportunity to expand the proprietary beverage line, following growing sales demand for GazZu which was Circle K's first wholly-owned, proprietary energy beverage created in conjunction with Boo Koo Beverages.
"The GazZu Shooter provides Circle K customers another way to enjoy the great taste and energy boost that GazZu offers," Jeff Jonke, senior vice president of sales at Boo Koo Beverages, said in a released statement. "We are pleased to once again
partner with Circle K Southeast as they lead the way for convenience stores in the proprietary beverage category."
In other news, Hall of Fame Beverages Inc. announced they are in final negotiations with Pilot Travel Centers to supply Hydro Power Functional Water to 300 of its travel centers located in 40 states.
"Everyone at Hall of Fame is very excited to be involved with Pilot Travel Centers," Robert Rosario, chief executive officer of Hall of Fame Beverages, said in a released statement. "They are known around the country for having convenient locations that provide great products and services to the traveling public."