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SAN RAMON, Calif. -- ChevronTexaco Global Lubricants reaffirmed its commitment to the Havoline brand by introducing multi-million dollar sponsorships of the 2002 Winter Olympics and NASCAR racing.
Havoline's exclusive motor oil sponsorship at the Winter Olympic games is the brand's first initiative since Chevron Corp. and Texaco Inc. merged last October. Support for the sponsorship will include national TV commercials promoting Havoline and ChevronTexaco, Havoline banners and signage in the Salt Lake area, and promotional support for ChevronTexaco Lubrication Marketers and retail partners.
ChevronTexaco, which operates more than 4,000 convenience stores, also plans to support its Texaco products. "The Texaco brand will be stronger and better because of the ChevronTexaco merger, and it's a brand we are committed to strengthening," said Mark Nelson, vice president of North America Lubricants for ChevronTexaco Global Lubricants. "We will leverage our global presence, full line of products and portfolio of value-added services to increase our operational and lubricant infrastructure."