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SAN RAMON, Calif. -- Promise, Chevron's most recent addition to the Chevron Cars family, was introduced nationally with a life-size version based on its toy car developed by Aardman Animations. The model is made up of more than 60 pounds of pink glitter and 2,895 feet of steel rods.
The life-size Promise was created to raise awareness and funds for breast cancer research through its support of smaller version Promise cars that retail for $6.99 in stores and online at www.chevroncars.com. Each year since 2001, Chevron has introduced a special edition Chevron Car to raise breast cancer awareness and since then, has donated nearly $1.3 million to the cause through sales of the cars. All net proceeds of the sale of the sixth edition Promise car will be donated to the Susan G. Komen Breast Cancer Foundation, the company reported.
"Supporting the Susan G. Komen Foundation and Breast Cancer Awareness Month through donations and outreach in the communities we serve has been our commitment for many years," said Shariq Yosufzai, president of Chevron Global Marketing. "Before Susan G. Komen passed away, her sister made a promise to help build awareness of breast cancer. We're committed to the cause through our long-standing relationship with the foundation, helping bring this promise between sisters to life."
The company also supports breast cancer awareness and raises funds for medical research through its participation in Komen Race for the Cure events throughout the U.S. Chevron is also launching an online breast cancer awareness campaign in partnership with Warner Bros. Online and Ellen DeGeneres, a breast cancer advocate for the Susan G. Komen Foundation. Online users can visit http://ellen.warnerbros.com for facts about early detection and how to support the cause. Chevron will also have its own microsite at www.chevron.com/products/BCA, featuring Promise, Komen Race for the Cure dates and ways to get involved and help, according to the company.
"It is vitally important to support breast cancer awareness," said Danny Roden, vice president of Chevron North America Marketing. "Breast cancer is a disease that affects so many of our lives, including the lives of Chevron employees around the globe. October is Breast Cancer Awareness month and unveiling our special edition Promise car is another way that Chevron is taking part in the fight against breast cancer."
Additionally, new to Chevron's breast cancer awareness efforts, this year the company is creating education materials and programs aimed at educating Hispanic women regarding the importance of self-exams and mammograms. Statistics show that breast cancer is more prevalent among Hispanic women due to a lack of education about breast cancer prevention and access to healthcare, the company reported. The disease is also said to be the leading cause of cancer deaths among Hispanic women.