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    Chevron Keeps on Brewing with Van Houtte

    Company expands alliance with coffee company, inks deal for private-label brand.

    Chevron Inc. is expanding its branded coffee program with Van Houtte Inc., one of North America's leading gourmet coffee roasters. The deal calls for Van Houtte to provide coffee and equipment to all corporate ExtraMile convenience stores on the U.S. West Coast and in Florida.

    Additionally, Van Houtte was selected as the roaster for Chevron's private-label coffee brand, Suava Java, available at Chevron's traditional Food Mart convenience stores.

    The three-year agreement calls for Van Houtte to be the gourmet coffee provider for Chevron's ExtraMile convenience store program by providing a wide variety of Van Houtte coffees and assorted hot beverages. The relationship allows Van Houtte, in partnership with Chevron, to manage the ExtraMile coffee program including service, delivery and promotions. Each Chevron ExtraMile store features three key in-store destination categories: Coffee, HydraZone (water & energy drinks) and Food-to-Go.

    "After working with Chevron for many years in Western Canada and then completing the successful ExtraMile pilot program in Seattle, we are thrilled that Chevron has decided to expand their relationship with us," said Jean-Yves Monette, president and CEO of Van Houtte. "This endorsement from such a major player in the petroleum and convenience store industry truly speaks to the quality of our products and our ability to craft an offering that supports the ExtraMile customer experience."

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