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    Chevron Hits it Big with Credit Card Promo

    Retailer's cardholder campaign exceeds expectations; announces new promotions.

    SAN RAMON, Calif. -- Chevron's Credit Card Enterprises attracted nearly 90,000 new credit card customers thanks to the recently completed "$30 Credit" and "Triple Your Rewards" summer promotions.

    "We are thrilled by the overwhelming response to these programs by our customers," said Danny Roden, vice president of Chevron North America marketing. "We have one of the strongest credit card files in the industry and we are very proud to hold the highest credit card market share of any proprietary oil company credit card. We plan to continue the momentum from this successful summer with a variety of new fall programs geared to attract new Chevron and Texaco credit card customers."

    From now until Nov. 30, or while supplies last, Chevron retail locations will provide customers with a decorative "It's What's Inside That Counts" static cling decal. Each decal's backside will offer customers approved for a credit card a Travis Tanker Toy car, which is the latest addition to Chevron Cars slated for release in November.

    Texaco is also kicking off a promotion where customers can receive a #42 Texaco/Havoline car decal with any gasoline purchase at participating Texaco stations. Each decal's backside will offer customers approved for a credit card a Limited Edition #42 Texaco/Havoline Racing Cap. For the first 500 approvals, the cap will be personally autographed by the #42 car driver, Jamie McMurray.

    In addition, San Ramon, Calif.-based Chevron will launch a massive direct-mail program offering customer incentives for new consumer cardholders. Through the direct-mail program, customers will have an opportunity to earn $5 per month in fuel credits for up to five months.

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