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TORRANCE, Calif. -- Chevron Products Co., named PumpMedia, an outdoor digital media company, an approved vendor for its Video at the Pump Program and plans to deploy the system at Chevron stores in the western U.S.
The vendor's Pump Top Media system combines the Real Deal Media's NEOCAST digital signage platform and Avocent's Emerge MPX1000 HD multipoint extender solution. The hardware includes a low maintenance and energy-efficient LED-backlighted LCD monitor with audio. The Pump Top Media program is installed and implemented by PumpMedia, along with its advertising sales and network management to drive traffic from the pump into the store.
"We are very excited about Chevron's approval of PumpMedia for their digital signage requirements," said Peter Tawil, president of PumpMedia. "Our Video at the Pump Program provides a cost-efficient advertising solution for fuel retailers and marketers, promoting convenience-store sales while delivering the latest news, entertainment segments and weather updates to refueling motorists."
PumpMedia participated in test sites at Chevron corporate stores in Southern California over the past year, and was recently selected by one of Chevron's largest independent station operators, G&M Oil, to implement the Video at the Pump Program.
"With the Video at the Pump Program, we can enhance the refueling experience through entertaining and informative content delivered directly to our customers," said Tom Otjen, executive vice president of G&M Oil, operator of a network of more than 100 Chevron stations in California.