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THOROFARE, N.J. -- Checkpoint Systems, Inc, a leading provider of radio frequency-based product identification and shrink management solutions for retailers, unveiled its latest product at the National Retail Federation's Loss Prevention Conference and Exhibition -- CheckPro Manager VisiPlus, an integrated "people counter" to help retailers better understand store traffic patterns chain-wide.
The product monitors the number of people coming and going through store aisles. Tallies are captured, stored and transmitted to the Checkpoint data center at scheduled intervals on a chain-wide basis, and management may then access and analyze the information online to determine appropriate staffing levels and measure the effectiveness of promotional campaigns in attracting customers at individual stores, or across all stores within a retail chain, the company said. The data may also be used to integrate into a store's POS system to determine sales conversion rates.
"CheckPro Manager VisiPlus responds to retailers' need for quantitative data to improve operations and reduce costs," said Marianne O'Brien, vice president and general manager of shrink and merchandising management solutions for Checkpoint Systems. "By enabling managers to monitor individual stores and chain-wide activity from a single vantage point, the product increases the utility and maximizes the bottom-line benefits of Checkpoint's state-of-the-art in-store technology."
Mounted to the underside of Checkpoint Liberty EAS system, CheckPro Manager VisiPlus captures bi-directional people counts. The Counter can work without a reflector or receiver and retailers gain secure online access to the information through Checkpoint's CheckPro reporting platform, where the numbers are consolidated and translated into easy-to-read reports and graphs, the company reported.