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Champlain Oil Co. operator of 35 Jiffy Mart and Colonial Mart convenience stores, partnered with Wallingford, Conn.-based TransAct Technologies Inc., a producer of transaction-based printers to use its Ithaca brand POSjet 1000 and Series 150 printers for its point-of-sale systems.
The POSjet 1000, the first two-color ink jet receipt printer for the POS market, provides Champlain with the unique ability to implement cost-effective, attention-grabbing loyalty promotions, a prime factor in its decision.
"With competing gas stations at most intersections, we wanted to put an incentive in our customers' hands to keep them coming back to us," said Tony Cairns, CEO of Champlain Oil. "The POSjet 1000 allows us to print two-color receipts with our logo and a promotional offer from any one of our co-op partners, which include Burger King, McDonald's, Subway and Green Mountain Coffee.
"Our POS printers need to be reliable, fast, easy to use, and meet the high volume demands of busy convenience stores."
In addition to its 35 c-stores, Champlain Oil serves as a distributor of Citgo, Shell and Texaco fuels to more than 100 New England convenience stores. Under the agreement, each location would also be equipped with POSjet 1000 printers for receipt printing and the Series 150 impact printer for journal printing. The printers will enable the company to print receipts that build brand awareness, accommodate real time promotions, and convey marketing messages, for the same cost or less than traditional POS printers.
"Right now we're offering incentives such as free cups of coffee with a minimum purchase of gasoline," said Champlain Oil POS Director Ellen Bushey. "As all our locations come on line, we'll plan a revolving promotion calendar with suppliers and co-op partners that will be easy to implement and provide every site with a dynamic customer loyalty promotion."