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DES MOINES, Iowa -- With its 2011 resets completed, Casey's General Stores are now carrying three ready-to-drink tea SKUs from New Leaf Brands -- Green Tea with Plum, White Tea with Strawberry, and Sweet Tea, the beverage company announced.
Casey's has more than 1,600 convenience stores across 10 states, including Iowa, Minnesota, Wisconsin, Illinois, Indiana, Missouri, Kansas, Nebraska, South Dakota and Oklahoma.
In a released statement, New Leaf said it plans on building its brand within the Casey's General Stores footprint through the use of social media, radio, product sampling and events.
"Casey's General Stores is a premier c-store chain and industry leader that we are happy to be partnering with. New Leaf Teas were initially placed in the Casey's stores on the first of the year and the consumer acceptance has been outstanding," stated Rob Welcome, New Leaf's vice president, national accounts. "By partnering with Casey's, New Leaf Brands expands into several additional states in the central U.S., which further extends our plans to obtain national distribution."