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    Casey's General Stores Signs on for Ultimate Challenge

    The Aug. 11, race ties in with other sprint car racing events the Midwest chain sponsors.

    ANKENY, Iowa -- Casey's General Stores signed on to be the primary sponsor of the Ultimate Challenge at the Southern Iowa Speedway in Oskaloosa, Iowa. The Casey's General Stores Ultimate Challenge presented by Don Long's Searsboro Telephone Co. will take place Aug. 11, according to a WhoWon.com report.

    'The USAC Ultimate Challenge for non-wing sprint cars at Southern Iowa Speedway is a great tie-in to the other USAC events we sponsor at the Iowa Speedway and Knoxville Raceway,” said Angela Wood, promotions manager for Casey's General Stores.

    Terry McCarl of McTwo Promotions said it’s a natural fit to have an Iowa company such as Casey's onboard the Ultimate Challenge. "Don Lamberti and Casey's may be the biggest supporters of sprint car racing in the Midwest. With the help of Don's support, we have great places such as the National Sprint Car Hall of Fame and Museum. Don and Bob Myers, the current CEO, are great people too. As a sprint car fan, if I have a choice between Casey's and another store, you know which one I pick," McCarl said in the report.

    "Fans come from far and wide, and our sponsors act as ambassadors for the great state of Iowa. I'm very happy that Casey's has come on board, not only with our show at Osky, but also by sponsoring Knoxville's USAC event Aug. 9, as well as the one at the Iowa Speedway July 31. Hopefully, we'll be partners for years to come,” he continued.

    Casey's General Stores operates 1,474 corporate c-store locations across the Midwest.

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