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ANKENY, Iowa -- Casey's General Stores, based here, will continue to be the title sponsor of the United States Modified Touring Series (USMTS) National Tour through the end of 2012, Whowon.com reported, citing officials with the racing organization.
As part of the ongoing partnership, Casey's General Stores will remain the title sponsor of the USMTS National Tour and the Hunt for the USMTS National Championship for at least the next three seasons. Furthermore, the convenience store retailer will continue as the Official Convenience Store of the USMTS, with the objectives of driving incremental sales at Casey's General Stores locations and executing brand reinforcement.
"The past partnership with the USMTS has been a very positive and enjoyable relationship," said Mike Richardson, vice president of marketing for Casey's General Stores. "Casey's is looking forward to our continued partnership for the next three years to promote racing throughout our nine-state area."
Thanks to Casey's continued support, fans also will be able to pick up $2-off-admission coupons at their local Casey's store for most USMTS Casey's General Stores National Tour events. And during the Hunt for the USMTS Casey's General Stores National Championship, fans will once again be able to meet some of the USMTS drivers during pre-race appearances at local Casey's locations, the Web site reported.
"The folks at Casey's General Stores have been great to work with these last few years," said USMTS President Todd Staley. "Our association with Casey's is our honor, and their dedication to the USMTS and local short track racing in general is truly admirable."
In addition to its title sponsorship, Casey's General Stores and its associated partner vendors will once again have a direct impact on the competitors by becoming the primary sponsor of multiple teams during the Hunt for the USMTS Casey's General Stores National Championship. Each driver will utilize a branded driving suit, and each racecar will be professionally detailed with a wrap. Fans will be able to get their hands on special branded limited-edition spin-off merchandise such as apparel, autograph cards and more, according to the Whowon.com report.
Casey's owns and operates more than 1,500 convenience stores in nine Midwestern states: Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Most Casey's operate in towns with populations of less than 5,000 -- the same communities where the majority of USMTS fans, drivers and their families reside.
For the seventh straight year, the 2010 USMTS Casey's General Stores National Tour campaign will kick off with a doubleheader race at the Junction Motor Speedway in McCool Junction, Neb., Friday and Saturday, March 5-6.
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