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    CarterEnergy Adds Exxon, Mobil brands

    Supply agreement positions CarterEnergy as one of the few fuel marketers that can offer all branded fuel supply options to retailers.

    OVERLAND PARK, Kan. -- Transportation fuel marketer and distributor CarterEnergy Corp. will offer Exxon and Mobil brands to its convenience store customers through a new supply relationship with ExxonMobil Corp.
    CarterEnergy will be able to offer the brands throughout the nine states it operates in and will start in Texas, Deborah Baska, CarterEnergy’s vice president of marketing operations, said yesterday.

    The companies finalized the agreement earlier this month. Baska said the agreement is a typical wholesale deal for CarterEnergy and has no set duration.

    "We have to uphold the requirements that ExxonMobil has for branding a retail location, such as signage and promotions," she said.

    "We share the same vision to develop high quality locations in Missouri, Illinois, Arkansas, Texas, Colorado, Wyoming, Nebraska and Oklahoma," stated Dave Milligan, senior vice president of retail development for CarterEnergy. "Not only does this benefit current customers within our service area, it will help us reach more potential customers in additional geographic regions."

    This new supply relationship positions CarterEnergy as one of the few fuel marketers who can offer all branded fuel supply options to retail customers, according to Baska, who added, "This is a huge competitive advantage for CarterEnergy. Our founder, Sam Carter, was a pioneer of the multi-branded fuel marketer concept back in 1983. Today, our customers enjoy the full menu of branded options when they choose CarterEnergy as their fuel distributor."

    CarterEnergy operates in Kansas, Missouri, Arkansas, Nebraska, Colorado, Texas, Oklahoma, Illinois and Wyoming. The company has 109 employees in the Kansas City area and 152 overall, Baska said. Its 2008 revenue was $1.3 billion.

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