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MINNEAPOLIS -- Convenience retailers can take a cue from coffeehouse Caribou Coffee, who recently decided to honor coupons for free coffee from Starbucks' cancelled promotion.
Last week, Starbucks emailed a coupon to employees for a free grande iced coffee to be used by their family and friends. The Denver Post reported that the offer was quickly withdrawn when the coupon was circulated via the internet and was "redistributed beyond the original intent and modified beyond Starbucks' control," the company stated.
Later in the week, Caribou Coffee announced that it would accept the promotion for one day and give the coupon-bearing customers a free medium Cold Press Iced Coffee, Iced Americano or Iced Tea, the newspaper reported.
Headquartered in Minneapolis, Minn., Caribou Coffee is the second-largest specialty coffee company, based on the number of coffeehouses, in the United States with 4,000 employees across 16 states. Founded in 1992, Caribou Coffee operates 416 coffeehouses, including eight licensed locations, and distributes its products to grocers, big box retailers, and other commercial retailers. In addition, it also licenses third parties to use its branding on high-quality items.