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PHILADELPHIA, Pa. -- ExxonMobil is collaborating with the United States Chamber of Commerce (USHCC) in an effort to identify and attract minority entrepreneurs who desire franchise opportunities within Exxon and Mobil retail stations.
"A key objective of the U.S. Hispanic Chamber of Commerce is to expand business opportunities and economic empowerment for our members," said Michael L. Barrera, president and CEO of the USHCC. "This new collaborative effort meets that objective through a focused commitment to assist our growing Hispanic business community in pursuing entrepreneurial opportunities with ExxonMobil."
The program focuses on the UHSCC as a resource for ExxonMobil, allowing the company to search and screen qualified candidates across the nation through its members.
Mark Shores, director of retail sales for ExxonMobil Fuels Marketing, said "With the help of the U.S. Hispanic Chamber of Commerce, we seek qualified minority candidates who want to be involved in all aspects of gasoline and convenience store retail marketing, from operating a single retail outlet, to investing and becoming the principal operator of a multiple location distributorship. We are looking for entrepreneurs who want to grow with ExxonMobil."
This is not the first effort for ExxonMobil to target Hispanic and other minority business owners that want to work for the company. The company created the Global Organization for the Advancement of Latinos (GOAL) to help develop the growth of Hispanic employment within the company. GOAL brings in speakers from outside organizations and provides a mentoring program, along with the recruitment and scholarships in partnership with the Hispanic Heritage Foundation.
ExxonMobil also uses successful products in its Latin American stores and brings them to the U.S. For instance, the Bengal Traders coffee program rolled out in U.S. stores is an adaptation of what the chain was doing in Latin America.
In addition, its Web site, OntheRun.com, is fully bilingual. The company also makes all store graphics and signage available online in multiple languages for operators to use.
"It's all about people. If we don't make the commitment to put more Latinos in positions, especially higher level, nothing is going to happen. It's about transferring knowledge. It's about retaining good employees. It's about passion and energy," said Nicolas Medina, global standards & practices manager for ExxonMobil Corp. at the Hispanic Retail 360 Summit, held in Chicago earlier this year.
The USHCC represents more than two million Hispanic-owned businesses in North America and Puerto Rico that together earn more than $350 billion annually. It also serves as an umbrella organization for 200 local chapters across the nation and Mexico and promotes the growth and development of Hispanic entrepreneurs.
ExxonMobil operates more than 13,000 Exxon and Mobil branded fuel stations in the U.S. The 680 Exxon On-the-Run c-stores throughout the United States are operated by company personnel or under franchise agreements with ExxonMobil. The stores offer brand-name products and food, including gourmet coffee and its proprietary breakfast sandwiches.