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Cadbury Adams USA has launched Stride, which the company bills as "the ridiculously long lasting gum." Available in Winterblue and Spearmint flavors, the gum comes in re-sealable packs that feature "tear and share" packaging, allowing consumers to share packs with friends, the company stated. Stride can be purchased in 14-piece packs for 99 cents or as a multi-pack of three 14-piece packs for $2.29. Stride was developed to deliver flavor and soft texture for a longer period of time than other gum. It is being promoted by a $50 million integrated marketing campaign.
Cadbury Adams USA LLC, Parsippany, N.J.
(800) 524-2854; www.cadburyadams.com