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General Mills and Hollywood Video are teaming up for an exclusive convenience store promotion on more than 3 million specially marked packages of Chex Mix.
Starting this month, c-store customers who purchase a specially marked 3.75-ounce bag of Chex Mix in Traditional, Cheddar or Bold varieties will receive a “rent one, get one free” movie or video game rental coupon from Hollywood Video. With more than 4,500 stores nationwide, Hollywood Video offers one of the largest movie selections in the video rental industry.
Market research shows Chex Mix consumers have a strong interest in video games and movies. By leveraging its relationship with Hollywood Video, General Mills brings convenience stores a unique promotion that is on target with consumers, the company said.
“General Mills is committed to being a key business partner to convenience store retailers,” said Nicola Dixon, convenience stores marketing manager, General Mills. “This Chex Mix / Hollywood Video promotion is designed to help c-store retailers offer an exclusive promotion to their customers by leveraging the promotional and marketing strength of General Mills.”
This is the first time General Mills has executed an on-pack promotion with Chex Mix. The promotion is targeted at 138,000 convenience stores nationwide