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    C-store Chains Sign Beverage Maintenance Deals With Liquid Ice

    Hess, Alliance Energy and 7-Eleven sites are among those covered under new agreements.

    NORTHBORO, Mass. -- Several convenience store chains in Massachusetts, Connecticut and New Hampshire signed new service agreements with Liquid Ice Inc., based here.

    Liquid Ice was contracted by Hess Corp. to be the primary service provider for 33 of its locations in western Massachusetts and southern New Hampshire. The agreement covers coffee, soda fountain and icemaker equipment, according to the supplier.

    In a separate agreement, FM Facility Maintenance, a Hartford, Conn.-based provider of facility management, designated Liquid Ice as the primary service provider for 115 Alliance Energy sites and 69 7-Eleven locations under its management.

    The agreement covers Alliance Energy's company-operated sites and 7-Eleven locations in Massachusetts, Rhode Island, Vermont and Maine. For the Alliance Energy locations, the service agreement covers coffee brewers, icemakers, soda fountains and frozen beverage equipment. For the 7-Eleven locations, the agreement covers only coffee brewing equipment.

    Liquid Ice said it was awarded these contracts in spite of competitive bidding from rival firms because of its reputation for prompt and economical service, as well as its ability to service a broad geographic area. The agreements began in August and September.

    "These developments solidify Liquid Ice's position as the leading independent provider of dispensed beverage repair services in New England. We now participate in contracts with four of the five largest convenience store chains in our operating area and will be building on this success to further improve our offerings," stated Liquid Ice President Al Del Re.

    Liquid Ice Inc. is a family-owned business founded in 1998 and based in Northboro, Mass. In addition to providing dispensed beverage maintenance services for coffee, soda fountain, beer, frozen beverage, milkshake equipment and icemakers, the company also sells a full line of frozen beverage syrups, cups, lids, straws, and frozen beverage dispensing equipment.

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