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SENOIA, Ga. -- Crook's Marketplace and the Hit N' Run convenience store, located here, employed Pay By Touch to implement new finger scan payment systems in stores, making it a first for the Atlanta-metro area.
The system debits a shoppers checking account, in the same process as writing a check or using a debit card, according to Greg Crook, owner of Crook's Marketplace and Hit N' Run. "The difference is that finger scans are more secure than paper checks, and there is no need to fumble with a wallet or purse," he continued. "Since account numbers are not exposed, the service gives shoppers greater privacy and offers faster checkouts."
Customers can enroll in the free program using a picture ID, a voided check and a finger scan. Once enrolled, customers can use their fingerprint to pay for items at and retailer that offers BioPay-branded systems.
As the system is introduced, shoppers that enroll in the BioPay-branded program will receive a free half-gallon of Mayfield ice cream and get $5 off their next purchase when they spend $25 dollars or more using the system at Crook's Marketplace. At the Hit N' Run convenience store, new enrollees will get a free fountain drink and candy bar, and when using the system for the third time, will receive a free 12-pack of Coke or Pepsi products. In addition, customers will also receive a 3 cent discount on every gallon of gas purchased through the system until the end of December.