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When Burger King introduced its Enormous Omelet Sandwich, it seemed to be bucking the trend against healthy food and offering its customers a chance to indulge. But now, it seems that the King is shooting for the best of both worlds with its new BK Veggie Burger, which has vegetarian patties from Kellogg's Morningstar Farms.
The BK Veggie Burger will be the first fast-food offering of its kind executed on a national level, the company reports. Competitor McDonald's offers veggie burgers only in certain areas of the country.
Served on a sesame seed bun with lettuce, tomatoes, ketchup and mayonnaise, the BK Veggie Burger has 420 calories and 16 grams of fat, compared to 700 calories and 42 grams of fat in a Whopper.
Burger King represents a major distribution channel for Kellogg's specialty foodstuffs, reports the Motley Fool. The Morningstar Farms brand will benefit from increased exposure and sales opportunities, helping Kellogg grow revenues from a part of its portfolio that aids the company in diversifying its growth. Burger King gets a product with a trusted brand name behind it, which will aid in its marketing efforts and perhaps encourage otherwise skeptical consumers to give the BK Veggie a try.