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MIAMI -- Burger King is relaunching its Chicken Tenders and celebrating the menu update with a massive giveaway of 272 million tenders, the company announced. Starting his week customers will be able to redeem mailed coupons for a free four-piece serving with no purchase necessary.
"Our all-new Chicken Tenders demonstrate our continued commitment to offering our guests quality, great tasting food," said Steve Wiborg, president, North America, Burger King Corp. in a prepared statement. "Today, we're proud to announce a new, better-tasting Tender that we’re sure will satisfy any appetite. That’s why we’re giving away millions of tenders for Americans to try for free."
The new Tenders are a simple nugget shape instead of the former crown shape, according to reports. They will also have a new seasoning and come with one of six flavors of dipping sauces: buffalo, barbecue, zesty, sweet and sour, honey mustard or ranch. A four-piece serving will be available for $1 on the BK Value menu, an eight-piece serving will sell for $1.99 and a 20-piece serving for $4.99 at participating restaurants.
The company also launched a Facebook application called "Tender 8" through which users can select eight friends as part of their "Tender 8" network and get a coupon for an eight-piece serving of Chicken Tenders with the purchase of an eight-piece Chicken Tenders Value Meal. Users will also be able to "virtually dunk" their friends in the six dipping sauces.