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    Burger King Announces Wii Holiday Sweepstakes

    Incentive tied to purchase of BK Crown Cards.

    MIAMI -- From now through Jan. 4, 2009, Burger King Corp. is offering customers a chance to win one of 500 Wii systems with the purchase of a BK Crown Card.

    Each BK Crown Card purchased at participating Burger King restaurants nationwide and online, while supplies last, will come with a detachable instant-win sweepstakes game piece for an opportunity to win one of the 500 Wii systems. The Wii-themed BK Crown Cards will feature one of four Nintendo characters.

    "The pressure’s always on during the holidays to find the perfect gifts for family and friends without breaking the bank," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "Our BK Crown Cards are ideal gifts, because they have broad appeal and offer the benefits of convenience and affordability. While people are trying to do more without spending more, the Wii promotion provides an added incentive that our guests can share with the whole family."

    BK Crown Cards can be purchased and reloaded at participating Burger King restaurants across the country and online. Available in increments between $5 and $100, BK Crown Cards work like cash, with the added convenience and security of a credit card. They have no expiration date or maintenance fee.

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