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The brothers who created the popular “This Land” video that swept the Internet during last fall’s presidential election – Gregg and Evan Spiridellis – have joined with Budweiser to develop online entertainment for the “King of Beer.”
JibJab Media, founded in 1999 by the Spiridellis brothers in their garage in Brooklyn, N.Y., will utilize cutting edge technology and viral entertainment for Budweiser. JibJab has brought back Budweiser’s famous lizards Frank and Louie -- who have been resting in the Budweiser swamp --to create a 30-second teaser video, titled “Roll Out the Barrel,” to announce the partnership. The video debuted recently on both web sites.
“Gregg and Evan Spiridellis have created some of the funniest and most memorable videos to appear on the Internet through JibJab, and working with them will allow us to continue reaching our adult beer drinkers with clever messages,” said Bob Lachky, vice president of brand management, and director, of global brand creative for Anheuser-Busch Inc., maker of Budweiser. “We’re a company that likes to have fun, and that’s purely the goal as we bring the humor and satire of JibJab to our team.”
JibJab will work with Budweiser on a series of projects in 2005, developing videos that could air on television and the Internet. The first collaboration is planned for this summer.
“When it comes to advertising and comedy, Budweiser is King,” said Gregg Spiridellis, co-founder of JibJab media. “They’ve also been a leading innovator in every new medium, from print to television, for the past four generations. We’re thrilled to be working with them to help define the future of marketing and entertainment in digital channels.”
Since founding JibJab in 1999, the Spiridellis brothers have worked with several major marketers including Sony, Kraft, USA Networks and the History Channel, and have been accepted into film festivals around the world, including Sundance 2004.
In 2004, Gregg’s lyrics and Evan’s art helped spark an international sensation with the release of JibJab’s election parody, “This Land.” The two minute short and its follow up, “Good to be in DC!” were seen more than 80 million times online and on every continent, including Antarctica. NASA even contacted the brothers for permission to send a copy of the animation to the International Space Station, according to JibJab, based in Santa Monica, Calif.