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ST. LOUIS -- Following the launch of a new national advertising campaign, Anheuser-Busch's Bud Light brand will see the introduction of new packaging during the first quarter of 2009, which will further expand on the "drinkability" theme.
In March, Bud Light bottles, cans, secondary packaging and point-of-sale materials will include the words "superior drinkability," along with new coloring and design elements, the company stated.
"Bud Light's new look will reflect the key attributes of the brand we are touting in all our marketing -- drinkability and refreshment," Keith Levy, vice president of marketing, said in a statement. "Drinkability offers a unique way to express a range of product benefits through a single term. It's that just right taste -- not too heavy or light -- that sets Bud Light apart from other light beers."
In addition, Bud Light's secondary packaging will include a Spanish language version, featuring the tagline "Tomabilidad Superior," in key markets.