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ST. LOUIS -- We've all heard the phrase, "Everything is bigger in Texas." Apparently, everything is earlier in Texas, too.
New Bud Light Platinum went on sale in Texas today, one week earlier than the rest of the United States, the Houston Chronicle reported. Silver Eagle Distributors confirmed the news, but did not give a reason as to why consumers can purchase the beer in Texas before other states.
Anheuser-Busch InBev, manufacturer of the new beer, has described it as an "upscale light beer option" that is "slightly sweeter" than prior Bud Light products. The beer delivers 6 percent alcohol by volume vs. Bud Light, which checks in at 4.2 percent. Bud Light Platinum also has 137 calories and 4.4 grams of carbohydrates per serving, compared to 110 calories and 6.6 grams of carbs for its parent brew.
As CSNews Online previously reported, A-B InBev's Bud Light Platinum launch is intended to counteract the growing U.S. interest in craft beers, which often provide bolder tastes with higher alcohol contents than mass-brewed beers. The brewer has said that Bud Light Platinum is intended to appeal to a key group of beer drinkers and expand consumer occasions.
The timing of the release is not coincidental. Anheuser-Busch InBev plans to spend heavily on an advertising campaign for the beer in cobalt blue bottles leading up to Super Bowl XLVI in Indianapolis.
According to media reports, the beer giant plans to buy at least one commercial time slot during the Feb. 5 game between the New York Giants and New England Patriots.