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    Bubblicious, LeBron James Team Up For Gum Promo

    NBA star oversees summerlong bubble-blowing league.

    Cadbury Adams USA, makers of Bubblicious bubble gum and part of Cadbury Schweppes plc, is teaming up with NBA All-Star LeBron James of the Cleveland Cavaliers to see who's got game when it comes to bubble-blowing with the launch of The Bubblicious Ultimate Bubble Blowing League (U.B.B.L.). The U.B.B.L., a competition to see which kids can blow the biggest bubbles, will be led by "league commissioner" James.

    The U.B.B.L. is free to join, runs all summer, and is open to participants ages 8 and older. Bubble-blowing fans, young and young at heart, can form their own leagues at the official Web site, theultimatebubble.com. In addition, this fall there will be a U.B.B.L. Bubble Blowout Tournament, in which 56 competitors will have the chance to contend for the title and meet James in person.

    "Ever since I was a kid, I've been a huge bubble-blowing fan, and together with Bubblicious, we're looking to see who has what it takes to be considered an 'ultimate bubble blower'," James said. "The largest bubblegum bubble blown on record is 23 inches, which happens to be the same as my basketball number. Maybe this summer that record will be broken."

    In addition to the Web site, the U.B.B.L. will be hitting 12 cities across the nation with regional bubble-blowing events. Stops include New York, Miami, Chicago, Los Angeles and LeBron's hometown of Akron, Ohio. Winners from these regional events will be part of the group who will win a trip to the U.B.B.L. finals in the fall. Other finalists will be chosen via local radio promotions and an online sweepstakes.

    Participants in the U.B.B.L. must complete two events in four categories: the largest bubble, the most bubbles blown, the rollercoaster bubbles and the exact bubble-size events. Kids can download free league items from the Web site, such as a bubble meter to track the size of their bubbles; tips on how to blow big bubbles; team trading cards; iron-ons to make an official U.B.B.L. T-shirt, and a template to create a U.B.B.L. newspaper article.


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