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ATLANTA -- This month, BP's convenience brand ampm, known for having "Too Much Good Stuff," will be taking Atlanta by storm -- a storm of guitar riffs and chords thundering out of the popular video game, "Guitar Hero III: Legends of Rock."
To spotlight the arrival of ampm in the greater Atlanta area, as well as recognize the city's fun-loving "living room" rock stars, the brand will host a month of playoff events, which will take place at 12 ampm locations in the area, the company announced. The tournament will culminate in a championship playoff and exclusive rock concert.
Throughout March, all would-be rock stars, young and old, will have the chance to unleash their inner guitar hero and battle it out at in-store competitions. The contestants can win tickets to an exclusive, intimate concert with Atlanta-based rock band, Alter Bridge. The contestant with the highest score at each of the 12 ampm event locations will compete in a live championship playoff -- judged by Alter Bridge -- that will take place live at the Tabernacle on the evening of April 3.
After crowning ampm's Atlanta "Guitar Hero III Champion," lucky fans and gamers will get to kick out the jams with a live performance by Alter Bridge. The ampm "Guitar Hero III" Champion also will receive a new guitar signed by the band, an XBOX 360 unit, a new "Guitar Hero III" game and a basket of ampm "Too Much Good Stuff" valued at $300.
"ampm is "Too Much Good Stuff." It's funky, irreverent, exciting. ampm makes the convenience store experience quick and fun, and it offers great everyday values for busy people on the go," Fiona MacLeod, president of BP U.S. Convenience Retail, said in a statement. "The ampm "Guitar Hero III" Championship is a perfect fit with ampm's high energy and a great way for ampm to say hello to Atlanta."
The first ampm "Guitar Hero III" Tournament event took place March 6.
ampm a brand of BP U.S. Convenience Retail, has more than 900 stores spread across five western states and new stores arriving east of the Rockies.