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    BP's ampm Offers More Cluck for the Buck

    C-store chain's new bigger, better chicken sandwich is 33 percent larger than previous ones.

    HOUSTON -- ampm’s new bigger, better chicken sandwich is set to debut at participating BP and ARCO ampm c-stores across the country May 13.

    Besides having a more sweet yet savory taste, the new sandwich includes a patty that is 33 percent bigger than the old one, but it will still retail at the same suggested price of $1.29 for the first two months of the product launch, the company announced.

    Customers can take advantage of the "More Cluck for Your Buck" promotion by visiting participating ampm locations on May 20, to receive a free sample of the new bigger, better chicken sandwich and a coupon for a 20-ounce fountain drink.

    "We spent almost two years developing the right combination of seasoning, such as a hint of onion and garlic, to make the chicken sandwich even more flavorful," stated Andrew Baird, BP’s vice president of marketing for convenience retail. "In addition, customers told us they wanted a more southern-style sandwich, which meant adding a little sweetness as well."

    Besides a bolder taste, the new chicken sandwich features other enhancements. The patty is made from all-white meat and weighs four ounces instead of the previous 3-ounce patty. The patty is served in a hot, fresh, sesame-seed bun and packaged in an edgy, colorful new wrapper, according to a news release from the company.

    Samples of the new sandwich will be available at participating ampm locations from 11 a.m. to 1 p.m. May 20. Samples will be one-third of a regular sandwich and available for a limited time while supplies last. Customers are limited to one each.

    Radio advertisements announcing the "More Cluck for Your Buck" promotion will run all day May 18 and 19, as well as the morning of May 20, the chain reported. In addition, fans at select Major League Baseball games will receive coupons that they can use to buy the new sandwich for $1 at participating locations. Cell-phone users who have opted into ampm’s "text alert" program will also receive the $1 coupon.

    ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona. BP-branded ampm stores are located in Chicago, Indianapolis, Pittsburgh, Orlando, Columbus, Cleveland, Cincinnati and Atlanta. There are also more than 1,800 ampm stores in Brazil and Japan.

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