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CHICAGO -- BP unveiled a Premium Rewards promotion to promote its Amoco Ultimate premium gasoline in markets east of the Rockies.
At the heart of the promotion is the giveaway of 10 Jaguar X-type automobiles to customers who enter the sweepstakes before Nov. 30 of this year. Each of the Jaguar winners will also receive a year's supply of Amoco Ultimate. The promotion is designed to link the premium brand and high-performance attributes of the Jaguar and Amoco Ultimate brands.
In addition to the car giveaway, 10,000 consumers will also win $25, $100 and $500 prepaid BP gas cards. The first 100,000 individuals to enter the sweepstakes will also win a $5 prepaid gas card.
Consumers can register for the sweepstakes online at www.premiumrewards.com.
This is the third major promotional campaign BP has launched for Amoco Ultimate this year at its BP-branded sites. Earlier this year, BP ran a similar Ultimate sweepstakes involving the grand prize of a 2005 Ford Escape Hybrid.
BP-branded marketers have received a point-of-purchase package that includes pump toppers, pole signs and various interior signage elements to help promote the campaign. The company is also supporting the campaign with radio advertisements in select markets.