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WARRENVILLE, Ill. -- BP, maker of the premium fuel Amoco Ultimate, signed a deal with Jay Laub, a trendsetter in the automotive aftermarket parts industry, to be its voice for power and performance. Laub and his Mazda RX-7 are international automotive celebrities, respected and recognized by millions.
Amoco Ultimate fuels at BP continue efforts to reach automotive enthusiasts by supporting one of the largest innovators in this market. Laub will serve as a brand ambassador for Amoco Ultimate fuels by attending automotive events, working with trade media and interacting with consumers across the eastern United States.
"I only align myself with quality automotive products that I actually use," said Laub. "This relationship with BP lets me talk about the power and performance of Amoco Ultimate fuels to other people who are passionate about cars."
Beginning this month, Laub will unveil his newly branded Amoco Ultimate cars, including his legendary Mazda RX-7, his new Acura NSX and a chopped Nissan 240, which is his first drift competition car. Laub will tour the East Coast and Midwest, attending a full show schedule including NOPI Nationals, the Super Street Tour and three Formula Drift Championship events -- all sponsored by Amoco Ultimate fuels at BP.
On his famous Mazda RX -7, he will add a new green-based color scheme that will highlight BP’s premium fuel, Amoco Ultimate. The car has previously graced the covers of magazines in the United States, Australia, Britain, France, Holland, Greece, Japan, Canada and Mexico.
"We are thrilled to work with Jay Laub who is a pioneer in the show car and import tuning world," said Chuck Grawey, vice president of BP Fuels Management Group. "We will be working with Jay to educate consumers about car performance and demonstrate to drivers the benefits of Amoco Ultimate fuel at BP."
Unlike any other tuner, Laub has decided to deem 2006 his inaugural drifting year. Although Laub is an avid racer, this will be his first year to engage in drifting competitions, which has left other tuners and the show circuit buzzing. Amoco Ultimate fuels at BP will be represented on his drift car as he begins his career in the Formula Drift Championship, the first and only sanctioned and recognized North American professional drifting championship series.
BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 13,000 retail outlets and supplies more than 4 billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities.