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    BP, Shell, Speedway Recognized for Customer Service

    Corporate Research International's quarterly survey taps into consumer needs.

    FINDLAY, Ohio -- Speedway, BP and Shell were named retail leaders in delivering superb customer service, according to the second-quarter results of Corporate Research International's RealPeopleRatings.com survey.

    The latest quarterly survey polled 1,389 panelists. Respondents were asked to rate their perception of each business' customer service on a scale of one to 10, with 10 being the highest rating, explained Michael Mallett, CEO of Corporate Research, a market research firm specializing in mystery shopping and customer satisfaction surveys. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

    "Companies with consistently high ratings are focused on all customer touch points," Mallett said in a released statement. "Every interaction customers have with a business impacts overall perception, so an ongoing effort to maintain all areas keeps scores high."

    Other winners included Subway, Sonic, Chipotle Mexican Grill, Papa John's and Kroger.

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