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ORLANDO, Fla. -- BP Plc continued rolling out its Connect convenience store brand, which has an emphasis on environmentally friendly fuels and solar power, to the Orlando, Fla. Convenience store market.
Lower-sulfur Amoco Ultimate premium gasoline is now being sold at all BP and Amoco stations in the Orlando metropolitan area. BP is also installing solar-powered canopies at 40 of the new BP Connect convenience stores.
These initiatives are being launched as the Company invests $100 million in the Orlando market to build futuristic convenience stores and to retrofit existing Amoco and BP stations to BP's new green and yellow image.
Fourteen of the new flagship BP Connect sites are up and running in the Orlando area, with 26 to be added over the next two years.
"Our new lower-sulfur premium gasoline will reduce tailpipe emissions to the equivalent of removing more than 1,650 cars from Orlando highways on a typical commuting day," said Jack Niekamp, BP's vice president of retail marketing.
At the flagship BP Connect locations, motorists look straight up at a canopy with solar panels that convert sunlight directly into electricity, providing power to the store -- enough electricity to power the pumps and the lighting.
The retrofit program calls for all Amoco and BP sites to receive BP's colors - green symbolizing environmental responsibility and yellow in the image of the sun. All sites will feature Amoco fuels
Customers also have access to online web services such as printed travel maps, weather updates, traffic reports, and store specials. "We call this 'innovative mobility,'" Niekamp said. "It is all about meeting the needs of the busy consumer with time-saving convenience, exceptional food and beverages and cleaner fuels. The whole distinctive concept is around making our lives quicker and easier without sacrificing quality or value."