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ADDISON, Texas -- In support of the launch of its BooKoo Burner drink, Boo Koo Holdings, Inc. announced it has teamed with Coca-Cola Bottling Co. Consolidated.
The distribution deal will place BooKoo Burner in roughly 2,000 convenience stores throughout Nashville, Tenn.; Mobile, Ala.; Panama City, Fla. and other surrounding markets.
"The launch of BooKoo Burner through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market," Steve Solomon, chairman of Boo Koo, said in a released statement. "BooKoo Burner is a revolutionary development for the energy drink category. In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage."
Mel Landis, senior vice president and chief marketing and customer officer, explained that the non-carbonated BooKoo Burner is unique in that it contains 20 grams of whey protein per 20-ounce bottle.
"We believe BooKoo Burner represents an exciting addition to the energy beverage market, and look forward to using our broad distribution network to provide consumers with the opportunity to enjoy the product," Landis said in a released statement.