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    BONUS CONTENT: Fresh Grocery Tips for the Pickin'

    Industry players offer their suggestions for selling more perishable grocery items.

    Want to sell more perishable grocery items? Here is a compilation of quick tips from industry players who have found success in fresh foods:

    • Go for high-quality fresh product backed by a solid brand name the customer recognizes (Dole, Chiquita, etc.)
    • Take advantage of any local produce and sign it as such.
    • Use suggestive selling so customers know you have these items.
    • Consider pump toppers offering free samples of salads, fruits or other items with a minimum gas purchase.
    • Consider pump toppers with promotional pricing or bundling with fill-ups or minimum gas purchases.
    • Don't forget to merchandise with colorful, eye-appealing presentations like what customers are used to in supermarkets.
    • Treat your evening customers to the same fresh variety your morning customers enjoy.
    • Advertise staple items on a monthly basis; promote seasonal items as they are available.
    • Use cross-selling such as strawberries with whipped cream or bananas with pints of ice cream.
    • Make up different baskets of apples, bananas, lemons, limes and whatever produce is eye-appealing, and put them at the checkout counter for impulse purchases. For variety, change up the baskets daily or weekly with a "fruit of the day" or "vegetable of the week."

    To learn more on how forward-thinking convenience store retailers are navigating the ups and downs of merchandising perishable groceries in their stores, click here.

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