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    Bolla Oil to Add inOvationTV Across Chain

    Some of its 40-plus sites will be retrofitted immediately, while others will be added as the retailer rolls out new Wayne Ovation dispensers.

    NEW YORK -- inOvationTV, the new co-developed media platform from Gas Station TV (GSTV) and Wayne, will be installed at all Bolla Oil gas station and convenience store locations, which are located in the New York market. Bolla Oil will be adding inOvationTV to more than 40 sites, some of which will be immediately retrofitted, while others will be added as Bolla rolls out new Wayne Ovation dispensers.

    "We are thrilled to announce with GSTV the addition of inOvationTV to all of our locations, as the investment creates an exciting resource that will become an asset to help us connect with and deliver great advancements to our valued customers" stated Harry Singh, CEO and chairman of Bolla Oil. "inOvationTV helps showcase the Bolla Oil philosophy and pledge to provide our customers with the unique experience of unexpected luxury."

    GSTV and Wayne launched inOvationTV in September with a Wayne investment valued at more than $50 million. Wayne's investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne's Ovation dispensers, or to retailers installing new Ovation dispensers from the factory.

    inOvationTV will triple GSTV's monthly viewership to more than 70 million consumers.

    "GSTV is eager to work alongside Bolla Oil, as the company is a leader within the petroleum industry when it comes to premier stations and innovative technologies that consistently build strong customer satisfaction," said David Leider, CEO of Gas Station TV. "As a long-standing GSTV partner, Bolla Oil is the latest major fuel retailer to deploy inOvationTV to all of its stations. This latest commitment is a demonstration of the rapid adoption of inOvationTV occurring among leading retailers, and an endorsement of the value that the program provides for both retailers and their customers alike."

    As CSNews Online previously reported, another New York retailer, Bill Wolf Petroleum Corp., became the first to install inOvationTV at its stations throughout the state.

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