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JERICHO, N.Y. -- Bill Wolf Petroleum Corp. stations throughout the state of New York are the first to install the inOvationTV television network, a new joint offering from Gas Station TV (GSTV) and Wayne.
GSTV is the largest national away-from-home television network at the pump, while Wayne, a division of General Electric, provides fuel dispensers and related technologies.
"Wolf Petroleum has generated significant value with GSTV and has a track record of innovation within the industry," said David Leider, CEO of GSTV. "As the first retailer to launch inOvationTV, we consider them critical to the continued growth of our business."
inOvationTV was launched in September following a more than $50 million investment from Wayne. It is offered to qualified gas stations for free and can be installed either as a retrofit or by installing new Ovation dispensers from the factory.
inOvationTV provides content from ESPN, Bloomberg TV, local weather from AccuWeather and GSTV's original social media show, "Your Neighborhood."
Adam Wolf, vice president of Wolf Petroleum, said inOvationTV is the continuation of a long-term partnership between the two companies. "Our investment with GSTV has yielded significant returns for us and our retailers, and we look forward to providing new opportunities with inOvationTV," he said.