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DENVER -- BAZI International Inc., provider of healthy energy shots, engaged Advantage Sales & Marketing (ASM) to assist with the expansion of the BAZI brand in the convenience store channel across the country.
"We are very fortunate to be able to engage ASM with the roll-out of our brand into retail outlets across the country," Debbie Wildrick, executive vice president of sales and marketing said in a released statement. "This relationship replaces a previous engagement with another agency and enables us to continue our launch of the brand efficiently and on a timely basis."
ASM, a sales and marketing organization in the c-store industry, is headquartered in Irvine, Calif., and its convenience store division is headquartered in Austin, Texas.
Kevin Sherman, CEO of BAZI, stated: "ASM is the leader in helping consumer packaged goods companies drive growth in the convenience store channel. This enables us to add nearly the equivalent of 100 people to our sales force across the country selling the BAZI brand. We are looking forward to a long and prosperous relationship."