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DENVER -- Two days after CSNews Online reported that BAZI International Inc. tapped Advantage Sales & Marketing (ASM) to assist with the expansion of the BAZI brand in the convenience store channel across the country the company revealed that its BAZI Natural Energy Shot will hit 7-Eleven stores in March.
"7-Eleven is our first retailer in the convenience store channel," said Debbie Wildrick, BAZI's sales and marketing executive vice president. "Because BAZI's product offers energy plus nutrition in a powerful blend of eight superfruit extracts, we expect to attract new customers to the energy category. Consumers are accustomed to buying shots in convenience stores and know they can find new and unique products at 7-Eleven locations."
BAZI will be sold in participating 7-Eleven convenience stores as part of the c-store chain's spring and summer program. "This partnership is very important to BAZI and the growth of our brand in 2011," added Kevin Sherman, chief executive officer of BAZI.