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ST. LOUIS -- Anheuser-Busch’s "Bud Bowl 2006" brings retailers the Bud Bowl Party Zone, a program offering tools to turn retail locations into a party zone for the big game.
With a "Get Your Party On" theme, the Bud Bowl Party Zone, available during January and February, offers promotions with consumer appeal, a full lineup of cross-merchandising and new point-of-sale elements.
For retail locations, the "Bud Bowl Locker" offers consumers the chance to win the contents of a locker (as determined by local wholesalers). Other on-premise elements include bottle stand-up displays, themed beer buckets, banners, ceiling danglers and jerseys.
Off-premise promotions give consumers the chance to win a Sub-Zero PRO 48 home refrigerator (runner-up prizes are also available). The sweepstakes will be promoted using custom column displays.
Point-of-sale materials include: spectacular display (display wrap, case card, Budweiser/ Bud Light helmet, goal post with hanging dangler, roll-out field, football bean bag chair and case card with booklets), end aisle display (display wrap, case card with tear pad and TV display), medium end aisle display (Budweiser/Bud Light bottle stand-up, ceiling banner and display wrap), deli display (mini image column with booklets), medium freestanding display (display wrap, vista display and case card) and cooler door display (Budweiser, Bud Light and Bud Select cooler door stand-ups, ceiling banner and cooler door sticker).