AWMA Show Foodservice Pavilion Sold Out

LAS VEGAS -- AWMA’s new Foodservice Pavilion being launched at the 2011 AWMA Show in February is currently sold out, the association reported. The Foodservice Pavilion covers nearly 3,500 square feet of space in a dedicated area in the exhibit hall.

Exhibitors as of January 6, 2011:

ATC Group

Boyd Coffee Co.

Brakebush Brothers Inc.

BriteVision Media

Caribbean Crème

Chester’s International

Chiquita Dole Packaged Foods

Fast Food Systems

F.A.B. Inc. (Frosty Acres)

FSI Beverage Systems

Gehl Foods Inc.

GoodWest 2

Great American Deli

Hot Stuff Express/Lettieri’s

I.C.E. Inc

Leramo Coffee Corp

Hudson Tea Co.

Majestic Fresh Brewed Iced Tea

LandMark Products

Michaels Foods Inc.

OMNI Food Concepts Inc. "Next Generation Foodservice"

Prairie City

Red River Tea Co.

S&D Coffee

Selection Unlimited

Steve’s Frozen Chillers

The scope of products, programs and services featured in the pavilion include food solutions for every part of the day -- fresh and prepared items, hot and cold dispensed beverages, menu sign systems and equipment. AWMA has allocated more than 10 percent of Expo to the Foodservice Pavilion -- which also includes a lounge area for product tasting and business discussions -- with a plan to expand this area each year to accommodate the anticipated growing demand among food companies that want to meet with key decision-makers from national, regional and local wholesale distribution companies, according to the association.

"I would like to personally thank each foodservice company that is exhibiting with us in the first of what will now become an annual feature area in our Expo," Scott Ramminger, AWMA President & CEO said in a released statement. "Our members have historically relied on several key categories for the majority of their business, and while those categories continue to play a critical role, as the convenience industry evolves, distributors need to be at the forefront with new products, programs and merchandising ideas."

Beyond this new feature area, more than 200 leading manufacturers will be exhibiting in the Expo. Additionally the agenda includes more than 18 hours of educational sessions with three Super Sessions, concurrent sessions on foodservice, strategic leadership issues and key categories, as well as a new track of programs geared specifically for smaller distributors.

Two in-depth educational programs focused specifically on building distributor knowledge of this complex category combined with the opportunity to meet with leading foodservice companies on the show floor will also provide new insights and ideas regardless of level of experience and expertise with this category, the association reported.

"I would like to encourage all distributors and retailers who are attending to be sure to spend time in the pavilion," Keith Canning, managing partner of Pine State Trading Co., and AWMA’s 2011 Chairman said in a released statement. "The Show is a perfect opportunity to meet one-on-one with foodservice companies to discuss new menu ideas, effective merchandising techniques and execution solutions. Our goal is to provide wholesale distributors with access to key foodservice suppliers that they can partner with to either help develop a program or improve existing programs."

The AWMA show takes place at Paris Hotel in Las Vegas, February 8-10. For more information visit www.awmashow.com.