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2023 Category Captain for Candy: Mars Inc.
Mars Wrigley Shopper Insights conducted a virtual reality test comparing different executions and checkout configurations to determine how effective mission-based merchandising would be at driving impulse in a seamless environment. -
2023 Category Captain for General Merchandise: McLane Co. Inc.
Retailer partners benefited from tapping into McLane's proprietary database of bestsellers and key trends, as well as its multichannel platforms.