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ANAHEIM, Calif. — Early bird registration just opened for the 2015 Multicultural Retail 360 Summit, the cross-channel retail event focused on providing insights and best practices for retailers marketing to the most important demographic and cultural segments of the United States.
The Multicultural Retail 360 Summit, which will be held at the Anaheim Marriott on Aug. 12-14, is the successor to the highly successful Hispanic Retail 360 Summit, which served retailers and suppliers for the past 10 years.
Like its predecessor, the Multicultural Retail 360 Summit will kick off Wednesday morning, Aug. 12, with an optional Cultural Immersion Tour to retail locations that are best-in-class at meeting the needs of ethnic consumers. This year’s tour is tentatively scheduled to visit a selection of Hispanic- and Asian-focused general merchandise and grocery retailers in the southern California market.
General sessions will begin Wednesday afternoon and continue all day Thursday, Aug. 13, and Friday morning, Aug. 14. In addition, a dozen concurrent sessions organized around such educational tracks as Hispanic, African-American and Asian-American marketing and merchandising, will be featured Thursday afternoon.
The Multicultural Retail 360 Summit will address the issues retailers face in identifying and segmenting multicultural shoppers, while also providing strategies that help assure they have the right product mix and marketing messages for all customers at each of their stores.
To register at the special early bird rate of $599 per person for retailers and $999 for suppliers, go to http://www.multiculturalretail360.com/registration.html.
The Multicultural Retail 360 Summit is produced by Deerfield, Ill.-based Stagnito Business Information, an integrated business-to-business resource serving CPG retailers and parent company of Convenience Store News and Convenience Store News for the Single Store Owner.