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    Atlas Oil Launches New Web site

    Company uses technologies to improve customer experience.

    TAYLOR, Mich. -- In effort to stay a step ahead of its competition, Atlas Oil Co. launched a redesigned Web site to better serve its customers.

    Sam Simon, CEO of Atlas Oil Co., said the site was designed to streamline the ability for customers to access products and services. Troy-based Media Genesis was tapped for the project which took nearly a year to complete.

    "We are excited to launch the first phase of this project," Brad Frederick, CEO of Media Genesis, said in a released statement. "This is only the beginning as we are working with Atlas to Internet-enable more of their business processes and client communication."

    Frederick explained the revamped Web site provides improved navigation, new page layouts and enhanced accessibility. Other highlights include, live, real time NYMEX information, downloadable product and service fact sheets, an all-new Atlas jingle and business video clips, which Simon said will "identify our culture and commitment to our customers."

    The second phase of the Web site, which is forthcoming, will include Atlas EServices, a dynamic, business-to-customer portal with a drop-down login and the very latest accounting, order processing, price quoting, tank monitoring and credit application technology, with a 24-hour turn around time.

    Visit the Web site at www.AtlasOil.com.

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