Atkins Advantage Simply Good Nutrition Bars

Atkins Advantage introduced its first all-natural product line -- Atkins Advantage Simply Good nutrition bars -- in three flavors: Honey & Oat, Mixed Berry and Chocolate Chip Peanut. Available to retailers in March, the bars are expected to hit shelves nationally in June. The bars offer similar nutrition to other products in the Advantage line -- higher protein and fiber and lower sugar, as well as zero trans fats.

Atkins Nutritionals, Inc., Melville, N.Y.
(631) 953-4000; www.atkins.com