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MADISON, Wis. -- Biodiversity Project, in partnership with Michelob Golden Light and Anheuser-Busch, raised $10,000 as part of a summer environmental preservation campaign to help protect the Great Lakes. The campaign was promoted in local bars, restaurants and retail outlets throughout the Great Lakes region in July, August and September.
"At Anheuser-Busch, our water conservation efforts go above and beyond our own water management practices to include stewardship and partnership programs," said John Costello, Michelob Golden Light brand manager. "Working with groups like Biodiversity Project enables us to help protect the Great Lakes and show our appreciation for the many outdoor enthusiasts who support Michelob Golden products."
A portion of sales from Michelob Golden Light from July to September was used to fund the donation. Anheuser-Busch also contributed to the campaign by offering the marketing services and distribution networks of its Wisconsin and Illinois wholesalers to raise awareness at key retail accounts during the summer months.
The contribution will help fund Biodiversity Project’s Great Lakes Forever awareness campaign, which includes radio and print ads and signage in state parks, among other things. The campaign, designed to educate residents about ways to help protect and restore the Great Lakes, will continue to run in the Great Lakes region.
"We all share the responsibility of protecting and restoring our Great Lakes for future generations," said Peter Alexander, Biodiversity Project’s executive director. "We applaud Anheuser-Busch and its wholesalers for their investment in these valuable, yet vulnerable, Great Lakes."
The Great Lakes Forever program was launched in 2004 to raise awareness of the Great Lakes and to protect the natural heritage of the region. The program first caught the eye of America’s largest brewer when Biodiversity Project distributed its own educational Great Lakes beer coasters during the summer of 2004.
"We were thrilled when the Anheuser-Busch Environmental Outreach team contacted us last year to offer their support for our program," said Jeffrey Potter, coordinator of the Great Lakes Forever program. "We knew this partnership would allow us to share our conservation messages with an even larger audience."