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NEW YORK -- The Indianapolis Colts weren't the only ones that won big during Sunday's Super Bowl XLI. Anheuser-Bush topped two national polls, in addition to TiVo's data, for advertisement popularity during the Super Bowl, according to a report by Adweek.
The company is currently in contention with three other Super Bowl advertisers in the blogging world as well, according to preliminary results from two metric firms, the report stated. The most popular advertisements people are discussing on blogs are from Budweiser, Nationwide Insurance, Doritos and General Motor's Chevy.
"Overall, Budweiser is doing very well. It's looking at about 31 percent positive rate and a 60 percent neutral," Jim Nail, chief strategy marketing officer for Cymfony, a Web analytics company in Watertown, Mass., told Adweek.
The nine Budweiser/Bud Light spots garnered 15.2 percent "buzz" volume -- an indicator of the number of people blogging about a particular topic. Anheuser-Busch's buzz volume was far ahead of the number two, Nationwide, which earned only 6.2 percent in buzz volume, according to Nielsen BuzzMetrics (which, like Adweek and Convenience Store News is a unit of the Nielsen Co.).
The company also snagged seven spots on the top 10 in the annual USA Today survey, in addition to five of the top 10 slots in an online Wall Street Journal poll.
TiVo measured 10,000 homes viewing the live and recorded broadcast. It found that Bud Light's "Language Course" with comic Carlos Mencia was the most viewed spot. The runner-up was Bud Light's "Rock, Paper, Scissors."
Anheuser-Busch did not shut out the competition everywhere. Blockbuster's "Mouse" topped AOL's Web site poll with 13 percent of votes, however, Budweiser took the remaining top four spots in the AOL poll.