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ORLANDO, Fla. – Budweiser's "Here's to the Heroes" tribute program, which provides free admission to Worlds of Discovery theme parks for more than 3.2 million members of U.S. and coalition armed forces and their families, was extended by Anheuser-Busch InBev through 2009.
The program was launched in February 2005 to acknowledge the service of military men and women and the sacrifices made by their families, the company stated.
"It is gratifying to all of us at Anheuser-Busch InBev that so many members of our armed forces have taken advantage of this program and honored us with a visit," Jim Atchison, president of Busch Entertainment Corp., said in a statement. "This is a difficult time for our men and women in uniform -- and their families -- and we are honored to give them something back."
The program provides a single day's free admission for the service member and as many as three of his or her direct dependents, to any one SeaWorld or Busch Gardens park, Sesame Place, Adventure Island or Water Country USA park, the company stated. The program is sponsored by Budweiser, the flagship beer of Anheuser-Busch InBev.
"This is one small way we can acknowledge and thank the soldiers, sailors, Marines, airmen and Coast Guardsmen whose service helps to preserve the freedom and safety of every American," Atchison said in a statement. "It's important to all of us at Anheuser-Busch InBev that we show our gratitude to the men and women of our armed forces and their families for the sacrifices they make on our behalf."