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LOS ANGELES -- Turning Point Communications, a media company that caters to African-American small business owners, announced today that it renewed its business association with am/pm convenience stores for another year. The association is intended to expand African-American franchise ownership through business strategies and cross-marketing opportunities.
In the last year, Turning Point Communications has used print advertising, e-mail, outreach and direct response campaigns to present strategically marketed opportunities to African Americans who were serious about expanding their portfolios into franchising. These efforts allowed am/pm convenience stores the ability to increase their number of franchise owner applicants. This year, am/pm convenience stores and these applicants will work closely together in moving forward to franchise ownership and am/pm will have the opportunity to receive even more qualified African-American applicants.
"We are very pleased to be working with am/pm convenience stores for another year," said Pat Means, president of Turning Point Communications, which publishes Turning Point Magazine and hosts the African American Business Summit and the Access to Success Business Tour. "We truly believe in the success of am/pm to be able to present viable opportunities to African Americans in franchise ownership. Together, we will continue to produce a results-oriented process that supports accomplishing that objective."
Exxon Mobil Corp. also recently announced an effort to attract minority business owners, in partnership with the National Urban League.