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LA PALMA, Calif. -- Private Label Buyer magazine named Shadow Hills trail mix/nut snacks line, one of ampm’s proprietary brands, a winner in the magazine’s annual packaging-design competition, the company reported.
"We spent a great deal of time working on different designs that would connect with ampm’s snack customers, and we are glad to see that the design we worked so hard on connected with PL Buyer’s judges," said Jon Bratta, directory of proprietary brands for ampm. "We have just launched these products, and initial sales would seem to validate the judges’ opinions of the brand, as Shadow Hills products are selling very well, thus far."
The judges selected ampm’s Shadow Hills as one of 18 winning products/product lines in the sixth annual PL Buyer’s Private Label Packaging Awards competition. The winning packaging will be featured in a special report in the magazine’s November 2008 issue.
ampm was the only c-store winner this year, according to Kathie Canning, editor-in-chief of the magazine. "I think the judges were pleasantly surprised to learn that the new Shadow Hills snacks had been launched by a convenience store chain," Canning said. "Outside the foodservice arena, the convenience-store sector really has not been known for private label innovation. ampm won them over with the bold banding tied to each particular product, the eye-catching logo design and the overall visual appeal of the packaging."
Some of the judges comments included, "The color and the mountains help to differentiate the line," "I like the bold bands as color differentiators," and "It’s upscale, not something we’d expect to see in a c-store."
Editors from PL Buyer’s sister publications—Brand Packaging, Food and Beverage Packaging, and Flexible Packaging—served as judges for the award competition. Dozens of retail companies entered the competition, nominating 300-plus different products. The judges selected 18 winning products/product lines across both food and nonfood categories. All packaging was judged on its appearance, its functionality and how well it achieved objectives set by the retailer.