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    Alon Selects KSS RackPrice

    Refinery picks KSS solution for wholesale fuel pricing.

    Florham Park, N.J. -- Alon USA Energy Inc., based in Dallas, has selected the KSS RackPrice solution to support pricing within its wholesale fuels business.

    Alon will use KSS RackPrice to help meet daily performance targets by consistently making informed pricing decisions and by responding more rapidly to market events. KSS RackPrice is a complete pricing solution for supporting rack pricing decisions and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modeling and price optimization.

    Kyle McKeen, vice president of marketing for Alon USA, said, "As market volatility continues to rise it is critical for us to have a flexible, efficient and responsive pricing process that enables us to react quickly and deal with new challenges in the rack business. In addition to providing us with greater control over pricing, RackPrice will allow us to more effectively manage, interpret and respond to market variables via a suite of sophisticated tools."

    "Alon USA is an innovator in the petroleum industry and we are delighted with their selection of the KSS RackPrice solution," said Iain Cockburn, CEO of KSS. "We’ve been able to leverage our leadership position and experience with advanced pricing solutions to bring a completely new level of pricing technology to better support pricing analysts and improve the rack pricing process. Our solutions have always offered a very considerable ROI for our customers and we look forward to working with Alon to successfully implement the KSS RackPrice solution."

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